DUE TO COVID-19, ALL ORDERS WILL HAVE DELAYED SHIPMENT TIMES. We are very sorry for the inconvenience, but rest assured you will receive your beautiful clips in due time! Please see our 'Delivery and Returns' page for more information.




SELON is a home-brand between a mother and daughter duo. The family has lived between Seoul and London across the span of 25 years, where the name SELON (Se-Lon) comes from. The word also means 'according to' in French.


Each SELON hair claw is inspired by Korean fashion hair clips, hand made from the finest materials, and sent to your door, designed to dazzle. We produce small volumes of lovingly designed accessories, as we value selective curation and high quality. From our home to yours, we hope you treat these pieces like small treasures in your jewellery box, made to collect and mostly importantly--to have fun with!